Pearson Is Hiring | Social Media & Web Marketing Executive | Work From Home Job
Job Summary
This company is inviting talented digital marketers with experience of executing and analysing paid social media campaigns, and maintaining product content on e-commerce sites to join Pearson’s Higher Education International marketing team.
Job Description
- Job Type: Work From Home
- Job Role: Social Media & Web Marketing Executive
- Qualification: Bachelor’s Degree
- Experience: Freshers/Experienced
- Salary: Rs.30000 Per Month
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Roles And Responsibilities
- Manage and implement the organic social media calendar for B2B and D2C, in collaboration with marketing and insights stakeholders
- Carry out performance analysis to develop actionable recommendations for optimisation and development of future campaigns
- Provide support to teams where needed, across other paid media channels including display, PPC and Google Shopping
- Collaborate and support colleagues with product description data feeds by developing a detailed knowledge of drivers within the product data system that determine timely and accurate dissemination of this information to customers
- Monitor and share social media trends and industry insights and explore new opportunities to reach target audiences
Job Requirements
- Pulling and analysing of performance analytics for a range of social media platforms
- Creation of a variety of social media asset types (e.g. moving and static images, videos, animations)
- Evidence of strong project management and collaboration skills
- Knowledge of best practice application of semantic html
- Experience of implementing display, PPC and Google shopping ads
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