Shopify Job | Performance Marketing Manager Job | Work From Home | Job Update
Job Summary
You will develop frameworks for digital audience segmentation, forecast B2B sales pipelines, and analyze performance marketing campaigns to provide actionable insights for strategy enhancement. You enjoy working with data and thrive on building and optimizing cross-functional, user-focused digital media campaigns.
Job Description
- Job Type: Work From Home
- Job Role: Performance Marketing Manager
- Qualification: Bachelor’s Degree In Marketing or Business
- Experience: Freshers/Experienced
- Salary: Rs.75000 Per Month
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Roles And Responsibilities
- Collaborate closely with the digital performance marketing teams to develop, enhance and implement testing strategies that optimize campaign performance and conversion rates throughout the entire funnel from awareness to acquisition
- Generate regular reports and dashboards to track key performance indicators (KPIs) and provide actionable insights to stakeholders
- Conduct in-depth data analysis to measure the effectiveness of marketing campaigns and channels, identify areas for improvement, and optimize initiatives that help accelerate growth for Shopify
- Perform segmentation analysis to identify target audiences and develop personalized marketing strategies for different Shopify customer segments
Job Requirements
- Proficiency in data analysis tools like Excel, Google Analytics, Looker/Data Studio, and SQL for working with large datasets, including Salesforce and DemandBase
- Excellent analytical skills, with the ability to interpret complex data and provide actionable insights
- Strong problem-solving skills, attention to detail, and the ability to manage multiple projects independently
- In-depth knowledge of performance marketing KPIs, with the ability to track, analyze, and report on campaign performance
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